Vietnamese fastfood and strangulation efforts

Playground of Vietnamese business

Among the many fast-food brands in Vietnam, Vina One branded with Vietnamese fast food such as Pho, Rice, Beefsteak after nearly 5 years. year, has grown to 7 stores.

"I am not afraid of competition," said Phan Tri Thanh, owner of Vina One. Indeed, three of them, one in Phu My Hung and two in Vincom A (HCMC) are located quite close to the famous fast food brands KFC and Lotteria, but still crowded.

Owner Vina One explained: "The way to do at Vina One is to be served in polite places, absolute hygiene, but the price is consistent with the majority. We develop and apply clean standards, standards and equipment, similar to foreign fast food brands. The business imperative, the standard in the system is the way the brand is always in the minds of customers.

If foreign fast food brands succeed with the help of technology, for Vietnamese food, businesses also need to have their own "secret". For example, to create a crispy fried chicken in soft but still ensure maturity, the company must use a dedicated oven. With Pho, he also created a system of automated water pouring system to standardize the amount of each bowl of pho, because too much water or too water all cause the bowl of pho loss.

The use of this system also helps to ensure food hygiene. Similarly, another fast-food brand, Tuan Mot, is also popular with consumers. With prices ranging from 12,000 - 15,000 VND / loaf of bread, is classified as a popular fast food, Tuan Moan bread brand is further reaching out to become a successful franchise. Developing more than 100 stores covering Ho Chi Minh City, even reaching out to neighboring provinces such as Dong Nai, Vung Tau, Binh Duong, etc.

Not long ago, a fast food brand was banana pulp was born from the business idea of ​​the young people of the 8X generation. Since then, Banana leaf banana has 6 stores and attracted quite crowded.

Not replicable

However, compared with the foreign fast-food brands have a business strategy and quickly dominate the market with business experience, the ability to organize operations, management systems ... food brands. Vietnam has just stopped in the first phase, not reach the power. This is also understandable because the ability of brand building, financial ability, business experience, system administration of Vietnamese business owners is still limited.

Pham Truong Cham, owner of Tuan Moan bread brand, commented, building a pavement dish into a chain of well-managed shops, from signboard design, advertising and marketing. to product quality ... is a long process, requires business people must have the passion, progress and especially to keep their commitments to customers.

And Ms. Nguyen Thi Kim Oanh, owner of Wrap & Roll brand, who has extensive experience in franchising, said that the business of chain stores is very different from doing business in a few retail stores.

From the very beginning, to clearly define the business direction and set up a set of principles for this business, everything goes into the process and is easily replicated. There are many culinary brands in Vietnam that have the capacity to build chains, but if only passionate business and skilled food is not enough but must learn how to manage the chain to succeed. This is also the view of Vu Thi Kim Yen, the brand owner of Bui Thi Xuan Tea. Perhaps so Bui Thi Xuan Tea brand was born in 1977, but so far only 3 stores.

There is a fact that the owners of the food brand rarely mention the profitability of each store. Pham Truong Cham, owner of Tuan Son sandwich brand, said: "We always ensure that the franchisee has turnover of more than 12 million dong per day." But this is just a rare claim of a Vietnamese fast food merchant.

Another limitation is that Vietnamese business owners have not paid much attention to hygiene regulations, marketing ability and quality. Therefore, from a certain point of view, the fact that foreign fast-food brands have entered Vietnam is also a positive step to awaken the Vietnamese food traders, to help them learn to find a niche in the market.